Cut A better cut = more brilliance

Often mistaken for the shape of the diamond, the cut refers to proportions of the diamond. The proportions of a diamond determine the brilliance of a diamond. In order to maximize this brilliance, the Master Diamond Cutter examines the rough diamond crystal and determines the most suitable shape to cut the diamond. After shaping the stone, the cutter then must place each of the diamonds facets, which act as light - dispersing mirrors, in exact geometric relation to one another. The better a diamond has been cut, the greater its brilliance, sparkle and fire. Also, a diamond with good cutting can mask otherwise noticeable inclusions.

1. When a Diamond is cut to proper proportions, regardless of the diamonds shape, light is reflected from one facet to another and then dispersed through the top of the diamond, creating maximum brilliance.

2. If the proportions are too deep, then light will escape through the opposite side of the pavillion (bottom) of the diamond, thus losing some brilliance. A diamond cut deeper will also look smaller than a well-cut diamod.

3. If the proportions are too shallow, then light will escape through the pavillion (bottom) before it can be reflected. It is the quality of the cut and its final polish that unlocks the hidden beauty.

Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut diamonds will be relatively less brilliant and beautiful - and certainly less valuable - than well-cut diamonds.