About our firm Why buy from us

We are a family owned and operated firm.We are one of the nation's leading Diamond cutters and importers since 1968 as well as designers and manufacturers of fine jewelry since 1972 with factories in Israel and New York. We are members of the Diamond Dealers Club of New York, the World Federation of Diamond Bourses, the GIA Gem Trade Laboratory and Diamond Graduates of the Gemological Institute of America.

In 1997 we opened our offices to private clients, allowing direct access to an extraordinary selection of diamonds and an exclusive collection of over 2,500 jewelry designs usually available only to top wholesalers and retailers across the country. All this is available at the same prices wholesalers pay.

We approach this business with the idea that buying a diamond is fun. This is an investment in something that is as rare and wonderful, as it is valuable and we are here to help you select the right diamond at the right price. A visit to the Diamond Co. is a relaxed experience, largely an educational process that begins with an explanation of the 4 C's, but reaches far beyond the basics.We begin by determining what shape and carat weight a client is interested in, then offer a broad range of choices for consideration. It is extremely important to look at diamonds loose. The color of a setting might affect the color of the diamond and a setting might hide inclusions that you would only be able to see when loose. And of course, there is no way to accurately determine a diamonds correct carat weight once it's in a setting.

We always present diamonds loose in a side-by-side comparison, something many merchants can not do, because they don't stock many different diamonds or won't do because they are not confident that their diamonds will stand up to such a comparison. The diamonds we show are diamonds cut to our exacting specifications in our factories.

Almost every diamond we sell comes with a detailed, written grading report from one of the four major independent laboratories, mostly from the prestigious Gemological Institute of America (GIA). This gives you confidence in knowing that we are honest in our grading. As a special service for our clients, we can provide you with an appraisal from an independent appraiser such as the Universal Gemological Laboratory or the International Gemological Institute. Unlike most retailers we don't feel it's ethical to appraise an item that we are selling. This independent appraisal reconfirms that your diamond has been accurately graded and also gives you a replacement value, which you will need if you will be insuring your diamond or jewelry. It also shows you how much you saved by buying direct.

Unlike the majority of the websites that offer diamonds, we are not brokers. We offer diamonds from our own cutting production and diamonds that we purchased in our overseas office. Think about it, a retail jewelry store has to put a high markup on its merchandise to cover its high overhead and they tend to sit on their merchandise for long periods. This is in addition to the fact that they have to buy it from a cutter or wholesaler like ourselves and then put on their markup. Then you have people who sit in offices with a website and list other peoples diamonds for sale and they act as a broker, but again, you are buying it through an indirect source. As little a mark-up that they work on, it still has to be higher because they're buying from someone like us.

One of the reasons that we created this website was because we did a search for diamonds on the internet and although we found a few websites that had useful information, the majority of them were not providing a good service to the diamond consumer. Besides the fact that they will not be able to beat our prices, some of them were misleading the consumer with false information.

You have nothing to lose by calling us at (888)825-1233 or (212)819-0336
You can schedule an appoitment to visit our showroom and view the diamonds &jewelry and see the quality we offer.