The mystic of diamonds Why buy a diamond?

Diamond is the gem synonymous with love. Its romantic history dates back to the first diamond engagegment ring, given by the Archduke Maximillian of Austria (1459-1519) to his fiancee Mary of Burgundy.

The word for diamond derives from adamas, a Greek / Macedonian term meaning "like ice". Diamond's colorless or near-colorless appearance justifies that name. The word adamantine is defined as having the hardness or luster of a diamond. Diamonds have the ability to disperse white light into spectral colors, "it's fire", and ranks higher than that of most commonly used gems. People even refer to a diamond as "fire in ice".

While the history, magic and lore of diamonds are a basic part of why diamonds are so special and unique, the special properties of a diamond are transferred to the woman who wears it. Men who offer a diamond as an expression of love are extending a truly romantic gesture.

While fashion and fads make their way in and out of the mainstream, diamond jewelry remains classic. A quality diamond will last a lifetime and is often enjoyed for generations as a treasured heirloom. You acquire a diamond to make a special occasion such as an aniversary, a promotion or birthday. Classic diamond jewelry is right for any occasion, never out of style.

Tying the knot is one of the single most celebrated events in a person's life. The instant two people decide to marry is probably the most intimate and important moment of their lives. Everyone wants to know "When is the wedding?", "How did he propose?", and of course, "Let's see your diamond!" Let's face it, the diamond is as much for you as it is for her. Just imagine her reaction when she sees the diamond you picked out.

Just remember, you are not alone, in the U.S. two and a half million couples become engaged each year and almost 70% of brides receive a diamond engagement ring.